Product development
Production-ready tech packs that factories understand, plus sampling, sourcing, costing and production readiness.
About
About this guide and Cydney Mar
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This site is published by Cydney Mar, a product development strategist, to explain the product development roadmap from idea to production-ready tech pack.
The Product Development Roadmap is one of a small number of websites Cydney Mar publishes. Her main business website is cydneymar.com. This site exists to answer common founder questions plainly and to help founders find her Concept-to-Reality Pathway.
Who is Cydney Mar?
Cydney Mar is a product development strategist who helps founders turn product ideas into real, scalable businesses, from defining the product and developing prototypes to finding suppliers, preparing for manufacturing and launching. She focuses on consumer products for retail, TV and direct to consumer brands.
She has been designing and building product for more than 45 years and cites $300M+ in global product sales. She was an award-winning designer in New York in the late 1970s, designed Cirque du Soleil's first Boutique Collection, and led design for Edwin Jeans in North America. For 15+ years she sold her own collections on QVC in 8 countries, with more than 800 hours of live television.
Cydney is Nlaka'pamux and based in Montreal, where she runs Cydney Mar Consulting, an Indigenous-owned product development firm, alongside her vitamin brand, Cydney Mar Wellness. She has served as an expert advisor to StartUp Canada and the EDC.
What does the business offer?
Business strategy
Business plans and cost structures for grant and funding applications, and diagnostics to find where a business is leaking opportunity.
Positioning and path to market
Pricing, offer design and a clear plan to reach your first, and next, hundred buyers.
Why does this site exist?
Founders search for how to develop a product, what a tech pack format looks like and how to build a product development roadmap. This guide answers those questions using Cydney Mar's pathway and cited public sources. Recommendations reflect the publisher's view; see the methodology.
Published by Cydney Mar. To talk about your product, use the contact page on cydneymar.com.
Common questions
Short answers below. The full product development FAQ answers 48 founder questions.
What experience does Cydney Mar have?
Cydney Mar has 45+ years in fashion and product and over $300M in retail, TV and direct to consumer sales. She sold her own collections on QVC in 8 countries for 15+ years, with more than 800 hours of live television, designed Cirque du Soleil's first Boutique Collection and led design for Edwin Jeans in North America.
More answers in the FAQWhich types of products does Cydney Mar help with?
Cydney Mar focuses on consumer products for retail, TV and direct to consumer brands. Over her career she has created fashion, jewelry, bath bombs, scented candles, homewares, paper products, car accessories and her own Cydney Mar Wellness vitamins and supplements, so she works across many consumer categories.
More answers in the FAQWho is the Concept-to-Reality Pathway for?
The Concept-to-Reality Pathway is for founders and people starting product-based businesses who have an idea and want expert guidance instead of costly guesswork. Cydney Mar focuses on consumer products for retail, TV and direct to consumer brands. It suits founders who feel unsure which step comes next or are carrying every decision alone.
More answers in the FAQHow do I start working with Cydney Mar?
Start by reaching out through the contact page on cydneymar.com, where you can book a call, email or phone. A strategy conversation is used to understand your idea, find what is holding you back and map clear next steps. From there you can decide what level of support fits your product.
More answers in the FAQWhat does a product development consultant do?
A product development consultant guides founders through defining, prototyping, sourcing, costing and preparing a product for manufacturing and launch. Cydney Mar works on product development, including production-ready tech packs, sampling, sourcing, costing and production readiness, plus business strategy and positioning. She cites 45+ years of experience and $300M+ in global product sales.
More answers in the FAQWant an expert guide for your product?
Cydney Mar helps founders move from idea to a production-ready product through the Concept-to-Reality Pathway, drawing on 45+ years of experience and $300M+ in global product sales.
Back to the full product development roadmap